There’s a bit of the old tele-evangelist about some coaches to the accounting profession.
The end of the world is nigh ! Repent from your evil ways! Give your money to me and heaven awaits!
Or put another way, “There is no future in traditional accounting models so abandon the timesheet! I can show you how to make a million dollars per partner by working 20 hours a week!”
OK, granted…sometimes people – and accounting firms – actually do need to change. The problem is there’s just so much noise! Amongst the cacophony, where can we find the music?
Last year we were at the point where we knew we had to make some changes to the way we delivered our services – not because we did it badly but because we wanted to do it better. But to implement every accounting practice initiative recommended by the numerous industry experts would take a small army a lifetime to complete.
What was the stuff that we actually needed to do – like, really needed to do – and how could we ever find the time to do it?
So it was that last September there was a voice that broke through, just a little. It took an email about becoming an ‘iPractice’ to finally get my attention. It was from Tim at Focus Growth Strategies (FGS). I’m not sure what it was that stood out about it. Perhaps it was that some of the more techno stuff appealed to my inner geek – running your practice from an iPad and all that. The thought of doing so while sitting on a beach didn’t hurt either.
More than anything though I think it was that it wasn’t trying to scare us into action. Of course it tantalised with promises of a practice without timesheets – what accountant doesn’t long for that world? But it also offered balance. “If you want to hang onto them, that’s OK – we will show you how to have the best of both worlds as well.” No doomsday prophesies.
The clincher though was this: “The iPractice will show you exactly how you do it – Strategy, Implementation and Technology”.
One of the biggest barriers to change was the question of who was going to do it. The learning curve in going from an entrenched system to knowing something else well enough to roll it out across a practice, and deal with all of the migration issues and training, and… well, ‘curve’ is a generous term. Perhaps ‘wall’?
A DIY rollout would no doubt have been poorly executed. Even worse (because after all, we were used to living with a system that didn’t really work properly), the result may have been new applications that did nothing more than replicate the old ones. We needed the outcome to be better than that. What is best practice? Do we really ‘have’ to do the things that we think we have to do? How can we leverage our IT to deliver efficiency and create value for our clients?
But now here was FGS offering to give us the leg-up we needed to get over the wall. These guys weren’t just telling us what we needed to do. They were offering to do it for us! It still took a while for us to finally pluck up the courage but in the end, having little to lose and much to gain, we signed on for a ‘review’ of our systems. It took one meeting for us to realise a review wasn’t necessary. We knew what we had. We needed to spend that time, effort and money on going for it.
Last Tuesday Tim and I met with our accounts manager (Kim) and our product champion (Claire) to road-map the critical things we needed to do to be ready by 1st July. So far that involves:
- Having WorkflowMax (WFM) ready for people to enter time; and
- Having people familiar with how to do that (i.e. training).
In terms of the work required before 1st July, that means configuring WFM with all of our client database information and setting up our tasks for timesheet entries and billings. We’ll also need our practice Xero file ready go – the Xero ledger we’ll use to operate the practice. We plan to gradually phase out our existing system, which means we can replace our client ledgers with Xero ledgers as work for 30th June 2012 comes in over the next year. That takes the pressure off us having to have everything ready to go by 1st July.
As we were sitting there talking through the various things that needed to be matched between the old and the new systems and what we could expect to be different and so on, it suddenly struck me how simple it was. A lot of work, but not complicated. The reason was that there was someone there to connect the dots for us. FGS know what we need to do to make it work. The terms are familiar. The problems we were expecting have already been anticipated. And best of all, this is still accounting!
It’s not just that one voice is louder than all the others now. The noise has actually quietened. We don’t have to do it all. We’re not abandoning our timesheets yet! The doomsday clock has started ticking backwards. Was there ever really an impending apocalypse at all, or had we simply been drinking too much of the Kool-aid?
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